Meeting+Notes

Overview four classes, certificate program similar to GATE certification online identity management/social media certificate SM is a blind spot shine the light on it technology is always changing: this is a prescription, not a step-by-step

Four classes 1. SM look at a corporate identity leadership 2. legal & ethical issue 3. action research/project: concentration in your area (business, ed, etc) google alerts work with local business/church/charity on their online brand 4. branding yourself (create your identity)

can take two at a time (done in a traditional semester (Fall I and Fall II)

Assignments Three Faces I. Search yourself google yourself paste info Facebook yourself paste info find photos of yourself add 3 tags to describe the photo Create a Wordle with info II. Ask colleagues/family members III. How do you want to be perceived?

Look at online reputation of a brand Do they blog? What are the forums saying?

Pseudonym anonymous threaded discussion controversial topics try to figure out who each person is

Goals Program Outcome: I understand SM, now I can manage a company/school/student's SM brand Program goals train teachers how to teach SM

How to manage media about your: photos, videos, blog posts how to address problems: one-on-one interactions, transparency

Startup costs: write program marketing school of business electives

to do list activities for each class find out how we get accredited tie in with school of business